Marketing metrics, explained clearly.

LDOO pulls spend and conversion data from Google Ads and Meta Ads and calculates CPA per campaign, ad group, or keyword level. CPA is inverted — lower is better — so LDOO shows green when CPA decreases and red when it increases.

LDOO reports CPC at the campaign, ad group, and keyword level. It is inverted — lower is better. When CPC rises, LDOO identifies the likely driver: competition, quality score changes, or audience shifts.

LDOO tracks CPM trends over time and flags unusual spikes. Rising CPM often signals increased auction competition or audience saturation — LDOO names the primary driver.

LDOO calculates CPL when the conversion event is a lead rather than a purchase. It compares CPL across campaigns and time periods and identifies which audiences deliver the most affordable leads.

LDOO calculates ROAS per campaign and compares it against prior periods. When ROAS drops, LDOO identifies whether the cause is rising spend, declining revenue, or both — and which campaigns are responsible.

LDOO reports conversion rate at the campaign, landing page, and audience level. It compares current vs prior period and names the most likely driver when the rate shifts.

LDOO reports CTR across ads, keywords, and search queries. Low CTR with high impressions often signals a relevance or creative problem — LDOO flags this pattern explicitly.

LDOO reports bounce rate by landing page and traffic source. Bounce rate is inverted — lower is better. When bounce rate rises, LDOO checks whether the cause is a traffic source shift, landing page change, or page speed issue.

LDOO reports session duration by source, landing page, and device. Short sessions from a high-spend campaign often indicate a targeting or landing page mismatch.

LDOO tracks average position per query and per page. Position is inverted — lower numbers are better. LDOO shows green when position improves (moves toward 1) and red when it drops.

LDOO breaks down sessions by source, medium, campaign, and landing page. It compares current vs prior period and identifies which channels are driving growth or decline.

LDOO reports total users, new users, and returning users. It segments by source so you can see which channels are bringing new audiences vs returning ones.

LDOO tracks impressions across ads and search listings. Declining impressions with stable budgets often indicate audience exhaustion or bidding strategy changes — LDOO surfaces the cause.