Marketing anomaly alerts.
Know before anyone asks. Hear about the CPA spike before your client — or your boss — does.
LDOO checks every connected ad account, site and store after each sync. When a client’s numbers move outside their usual range, you get one alert with the cause and a question ready to ask — not a wall of threshold emails.
- Judged against each client’s normal
- Checked as every sync finishes
- One alert per problem
Alerts
3 active1 need action today
Real or noise?
Real
64 conversions behind it, outside the 90-day usual range.
Why
Frequency reached 6.2 on a 30-day audience.
Scope
Only Cold Prospecting moved.
Action
Refresh the audience before Friday.
Updates every 15 minutes
Filter to Act today, or open an alert to see what LDOO checked.
Alert me when…
a sentence in Asknot a rules builder
The built-in checks run on their own. For the line a client cares about, type it: LDOO reads the metric, the source and the threshold back to you before it saves anything.
ROAS, CPA, CPC, CTR, spend, revenue, conversions, clicks, impressions, sessions or bounce rate — as an amount or a change from the 7-day average.
A rule that can’t fire. Ask for ROAS on a source with no conversion value and LDOO says so instead of saving it.
Change any part of the sentence, then press Confirm.
Ten checks run after every sync. You set none of them up.
Each is measured against that client’s own history — the last seven days, the same weekday last week, and a 90-day usual range — so a $40 CPA is an alert for one client and a good day for another.
Cost per conversion up sharply on its 7-day average.
Down on the same weekday last week.
On course to overspend or underspend the month.
Return on ad spend below the floor for days in a row.
Store or platform revenue down against normal.
GA4 sessions down outside the usual range.
Bounce rate up against the client’s normal.
Ad delivery falling, folded into one funnel alert.
A conversion lift or CPA fall worth scaling.
A connected source quiet for three days.
An alert you learn to ignore is worse than none.
A one-day dip on twelve sessions isn’t news. Every candidate alert passes four gates first, and most don’t.
Five things moved. One reached you.
Loud for one client, quiet for another.
A lead-gen account with 40 conversions a week needs different alerts from an ecommerce store with 4,000. Sensitivity is set per client or workspace, in three steps.
Significant is the default
CPA up 30% on its 7-day average, conversions down 20% on the same day last week, ROAS under 1.5x for three days. Turn it up for a client in a launch month; turn it down for one that swings every weekend.
Same problem, three clients, one alert.
When several clients on one platform move the same way within 24 hours, that’s the platform, not your accounts. LDOO raises one account-level alert and holds back the per-client copies.
The bar scales with the portfolio: at least three clients, more as your client list grows. See the full portfolio view on multi-client reporting.
Alerts
1 active0 need action today
Real or noise?
Real
Four clients moved the same way within 24 hours.
Why
The platform, not your accounts.
Scope
Willow & Fern +31% · Summit Legal +18% · Coastal Dental +22% · Harbor & Pine +27%
Action
One alert here; the per-client copies are held back.
Updates every 15 minutes
One account-level alert, with the clients it covers.
An alert is the start of a question.
Click one and Ask opens with the investigation already typed. The answer starts from what the alert found.
One unread alert per problem. It closes itself when the numbers return to normal.
One to three briefing cards on what changed since you last looked.
Ask about a client with an open alert and the answer leads with it.
And when a source goes quiet. Three days with no new data from a connected source raises its own alert, and a known gap you’ve told LDOO about stops alerts on those days.
Every reporting tool shows you data. LDOO explains it in seconds.
Shows a red number the next time someone logs in — if they log in.
Tells you as the sync finishes, with the cause and the question to ask next.
Alerts read your data. They never touch your campaigns.
Read the trust pageNo alert pauses a campaign or changes a budget. The decision stays yours.
Each client’s alerts are judged on that client’s data alone.
Every alert says what moved, by how much, and what a usual day looks like.
Pause, resume or delete any rule you set, from a sentence or from Settings.
Anomaly alerts, answered
What triggers one, what doesn’t, and what happens when you click.
CPA rises, conversion and revenue drops, spend pacing, ROAS floors, session, impression and click drops, bounce spikes, opportunities, and sources that stop sending data — each judged against that client’s own 7-day and 90-day history.
As soon as the sync that brings the data in finishes — the checks run as part of every sync. How often a client syncs depends on your plan, from every hour on Scale to daily on Free.
Because it didn’t pass the gates: not enough volume, the day wasn’t settled, it sat inside the client’s usual range, or — at the default setting — the week didn’t confirm it.
Yes. Type one in Ask, like “alert me when CPA goes over $50.” You can pause, resume or delete it later. To change a threshold, set a new rule.
You get one account-level alert naming the clients, instead of one per client.
Ask opens with the investigation pre-filled, and the answer starts from what the alert found.
Hear it from LDOO first.
Connect one ad account. The checks start with its first sync — nothing to configure.
- Alerts are on every plan
- Checked after every sync
- See sync intervals