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04 · Proactive alerts

LDOO is conversational analytics for marketing agencies and growth teams.

Know before anyone asks.

LDOO monitors across every connected source and surfaces anomalies the moment they happen — CPA spikes, conversion drops, budget pacing issues, and conversion milestones. You find out first, not last.

What LDOO watches for

Problems and opportunities, surfaced automatically.

Thresholds are based on rolling 7-day averages and week-over-week comparisons. You can configure sensitivity per client — tighter for high-spend accounts, looser for smaller ones.

CPA spikes
Detects when cost per acquisition rises more than 30% from the 7-day average. Identifies the campaign and suggests a cause.
Conversion drops
Flags when conversions decline more than 20% compared to the same day last week. Pinpoints the source and channel.
Budget pacing
Warns when a campaign is on track to exhaust its monthly budget early — or significantly underspend.
ROAS thresholds
Alerts when any campaign falls below 1.5x ROAS for 3 or more consecutive days. Early warning before performance degrades further.
Impression share ceiling
Identifies campaigns hitting their impression share limit — an opportunity to scale by increasing budget or bids.
Conversion milestones
Celebrates when a campaign crosses a significant threshold for the first time — 100 conversions, lowest CPA, new record.
How it works

Sync, analyse, alert — in under 60 seconds.

1

Data arrives

Your connected sources sync automatically. Every time new data lands, LDOO analyses it against the trailing 7-day average and your configured thresholds.

2

Pattern detected

LDOO checks for spikes, drops, pacing issues, and milestones. Each check runs independently — alerts are deduplicated so you never see the same warning twice.

3

Alert appears in your sidebar

Within 60 seconds. Each alert shows the metric, the change, and a suggested cause. Click it to start a conversation and dig deeper.

4

Conversation continues

The alert becomes a starting point, not a dead end. Ask follow-up questions — "which campaign caused this?", "show me the weekly trend" — and the full conversational analytics engine takes over.

Key details

Built for agencies managing multiple accounts.

Detection speed
< 60 sec

Alerts fire within 60 seconds of a data sync that contains anomalies.

Scope
Cross-client

One feed for every client you manage. No switching between accounts.

Thresholds
Configurable

Set your own thresholds for what constitutes a spike, drop, or pacing issue.

Follow-up
One click

Open any alert and jump straight into an investigation with context already loaded.

Every alert lets you jump straight into an investigation with context already loaded.

Stop finding out last.
Start finding out first.

Alerts start working the moment you connect your first source.