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Why did revenue drop last week?
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Revenue fell 18% week-over-week. The primary cause was a 34% drop in mobile conversions on Meta after the iOS update on Tuesday.
↳ Meta Ads↳ iOS · Mobile
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February 2026 Performance Report
Feb 1 – 28, 2026 vs January 2026
Greenfield Digital
Prepared by Your Agency Name
Executive Summary
Feb was Greenfield Digital's strongest month in six months. Total conversions rose 12.3% to 1,247 while cost per acquisition dropped 25.8% to $18.40 — driven primarily by bid optimisations on the Brand Search NZ campaign. ROAS improved to 4.2x, and total revenue reached $96.4K. One area to watch: the Cold Prospecting campaign's CPA has been climbing for three consecutive weeks and may need creative refresh or audience tightening.
Conversions
1,247
12.3% vs Jan
Cost per Acquisition
$18.40
25.8% vs Jan
ROAS
4.2x
0.6x vs Jan
Revenue
$96.4K
18.1% vs Jan
Daily conversions
FebJan
Campaign Performance
| Campaign | Status | Spend | Conv. | CPA | ROAS |
|---|---|---|---|---|---|
| Brand Search — NZ | Active | $4,280 | 312 | $13.72 | 5.8x |
| Retargeting — AU | Active | $3,150 | 187 | $16.84 | 3.9x |
| Generic Search | Active | $6,420 | 298 | $21.54 | 3.2x |
| Cold Prospecting | Review | $2,800 | 64 | $43.75 | 1.1x |
AI Recommendations
Scale Brand Search NZ
Current impression share is 72%. Increasing budget by 20% would capture an additional 28% of qualified searches at the same CPA.
Est. impact: +58 conversions/mo
Pause or restructure Cold Prospecting
CPA has climbed for 3 consecutive weeks, now 2.4x your account average. Consider refreshing ad creative or tightening audience targeting.
Est. savings: $1,400/mo reallocation
Prepared by Your Agency Name
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Weekly Performance — [Client Name]
Revenue was up 14% on last week.
Google Ads drove most of the growth, with high-intent search campaigns converting at above their 30-day average. Meta remained steady.
Mobile checkout performance improved after Tuesday's site update — conversion rate on mobile is now the highest it has been this quarter.
Next week: the Spring Collection campaign launches on Wednesday. Watch conversion rates on the new product pages.
Generated with LDOO · Sent Monday 8:00 AM
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