What is Whatagraph?
Whatagraph is a marketing intelligence and reporting platform used by agencies and brands that care about polished, visual client reporting.
It connects to 55+ marketing platforms, lets agencies build white-labeled reports from templates, and automates delivery on a schedule. It is particularly strong for teams that want visually polished reports with a repeatable structure across multiple clients.
Whatagraph IQ adds AI support for report creation, summaries, and conversational queries across plans. But the AI still sits inside a report-building workflow. You are still managing reports, templates, source credits, and the delivery structure itself.
What is LDOO?
LDOO is a conversational analytics platform purpose-built for agencies and marketing teams. The workflow is the inverse of a report builder.
A client asks why conversion rate dropped this month. In Whatagraph, you open the relevant report or template, review the charts, adjust or verify the summary, and send it. In LDOO, you type the question and get the answer — the specific number, the primary driver, the prior-period comparison, and what to do next.
That same answer can become a branded report in one click or a live client portal that stays current between reporting cycles. If you want the technical detail behind the answer path, see how it works.
Whatagraph IQ vs LDOO
Both products use AI to help agencies move faster. The difference is whether AI accelerates the report workflow or replaces it.
Whatagraph IQ helps you create, summarize, and query reports faster. LDOO turns the question itself into the client-ready output.
Whatagraph IQ includes AI-assisted report creation, summaries, themes, and chat. That is useful, and it makes the report-building workflow more efficient. But the underlying structure remains the same: the agency is still building and managing the report system.
LDOO's conversational layer is the workflow. The answer already includes the explanation your team would otherwise write, and that answer can become a branded deliverable without template configuration. One product improves report production. The other replaces a large part of it.
Pricing comparison
Whatagraph scales by source credits and plan tier. LDOO scales by client count with branding already included in paid plans.
€0/month with 5 source credits, essential integrations, simple reporting, and AI support
€199/month billed annually with 20 source credits, automation, basic branding, and AI + human support
€399/month billed annually with 50 source credits, advanced integrations, custom metrics and dimensions, goals and alerts, and full custom branding
Custom pricing for 50+ source credits, premium integrations, source blends, API options, priority support, and enterprise features
$0/month for 1 client and 1 team member, with core features and 1 integration of your choice
$119/month ($99 annual) for 10 clients and 5 team members, plus all integrations and white-label reports
$239/month ($199 annual) for 25 clients and 10 team members, plus scheduled delivery, custom domain, and weekly digest email
$399/month ($329 annual) for 50 clients and 20 team members, with bulk report generation, per-client branding, and priority onboarding
A 10-client agency with GA4 and Google Ads for each client is already at 20 source credits before adding Meta Ads, Search Console, or ecommerce sources. That pushes Whatagraph out of the free tier immediately and makes the Start tier the real entry point. LDOO Agency Launch covers those 10 clients for $119/month ($99 annual) with branding already included.
The pricing difference is not just the monthly headline. It is whether cost scales with each connected account. In that 10-client example, Whatagraph Start's 20 source credits can already be fully consumed by just GA4 and Google Ads. Add Meta Ads, Search Console, or Shopify and the agency is pushed up the ladder or into tighter source management. In LDOO, supported sources are included and pricing follows client count instead. See the full pricing page for current LDOO plan details.
Pricing last verified April 2026.
Side-by-side comparison
These tools overlap more than most agency-reporting products do. The real difference is whether your team is optimizing report design or eliminating explanation work.
| LDOO | Whatagraph | |
|---|---|---|
| Core model | Conversational analytics + client-ready explanations + one-click reports | Report-building platform + template automation + AI assistance |
| Primary buyer | Agencies and in-house marketing teams | Marketing agencies and reporting teams |
| AI workflow | Conversation is the product workflow | AI accelerates report creation and summaries |
| Client-ready explanation | Every answer | AI-assisted summary inside the report workflow |
| Automated report scheduling | Yes — with AI-written narrative | Yes — polished visual reports by schedule |
| Client portal | Generated from conversation — branded and live | No generated live portal equivalent |
| White-label branding | All paid plans | Boost and above |
| Pricing model | Client-based tiers + $12/client overage ($10 on Scale) | Source-credit tiers |
| Free evaluation | Free tier — no credit card | Free tier — 5 source credits |
| Template reuse | No template builder | Yes — linked templates |
| Visual design control | Clean branded output, explanation-first | Stronger report layout and visual control |
| Cross-client overview | Ask across all clients at once — spot the outlier or common trends without clicking into each one | No — per-client reports |
| Proactive alerts | Anomaly and opportunity detection after each sync | Goals and alerts on Boost and above |
| Shows query behind answer | Always | No |
| Time to client-ready output | Under 2 minutes | Report workflow still needs setup and review |
| Source scaling | All supported sources included in the plan | Each connected account counts as a source credit |
Both tools are agency-relevant. Whatagraph is stronger on visual report-building and template control. LDOO is stronger on conversation-first explanation, portals, and cost predictability at client scale.
What reviews say about Whatagraph
The consistent pattern is clear: agencies like Whatagraph for report quality and template efficiency, but pricing and workflow complexity still matter as client counts rise.
Polished report design and agency-friendly visual presentation
Linked templates that update across client reports
Broad native integration coverage
AI support included across all plans
Live chat support and stronger success coverage on higher tiers
White-labeling is not included on the Start plan
Source-credit pricing can get expensive as client and account counts grow
Whatagraph IQ helps, but the team still manages the report workflow
No conversation-generated live client portal
Client-ready narrative is improved, not eliminated
The clearest summary is this: Whatagraph is a strong report-building platform for agencies that care about visual presentation and template reuse. It is not a conversational analytics workflow that removes the explanation step entirely.
Where Whatagraph is genuinely stronger
This comparison only holds up if it acknowledges Whatagraph's real strengths too.
Linked templates are the clearest operational advantage. For agencies that rely on a standardized report structure across every client, Whatagraph can save meaningful time by letting teams update one template and push those changes across connected reports.
Whatagraph is also stronger when visual report design is part of client retention. If layout precision, widget variety, and presentation style matter as much as the explanation itself, Whatagraph gives agencies more control than LDOO's explanation-first format.
Its broader integration coverage and live chat support also matter. Agencies managing SEO, email, and ecommerce reporting alongside paid media may legitimately prefer Whatagraph's broader surface area.
Which tool fits your agency?
The right answer depends on whether your agency's main bottleneck is report-building or report narrative.
Your agency’s primary output is polished, visually designed monthly reports
You rely on linked templates and want one master report structure pushed across clients
You need broader integration coverage across SEO, email, ecommerce, and paid media
You are comfortable with euro pricing and source-credit scaling
Visual report design matters more than replacing explanation work entirely
You want to eliminate report-building time rather than speed it up
You need white-labeled client portals and reports without a higher-tier branding gate
You want answers that are ready to send to clients, not summaries you still review into a report
Your cost model needs to follow client count, not connected account count
You want a free tier and conversation-first workflow to validate before committing
Whatagraph is stronger when report design, template reuse, and broader integration coverage are the priority. LDOO is stronger when the expensive step is explanation, client-ready narrative, and branded delivery without source-credit pricing pressure. One optimizes the report. The other replaces a large part of the reporting work.
If you are comparing other reporting tools too, see the AgencyAnalytics comparison, the DashThis comparison, the Looker Studio comparison, the Databox comparison, or the ChatGPT comparison. For a broader conversational analytics contrast, see the DataGPT page. If you are evaluating the category itself, start with the conversational analytics guide and then the agency workflow page.
What LDOO actually does
The answer is not the end of the workflow. It is the start of the report, portal, alert, or next client conversation.
Ask about any campaign, account, or time period in plain English. LDOO queries your live data and returns an explanation with the numbers, cause, and comparison that matter.
Learn moreOne conversation becomes a branded PDF or live report in a single click. No template configuration, no manual narrative, no widget setup.
Learn moreGive clients a branded, live view of their data with no login on their end. The portal stays current as data syncs — no linked template maintenance required.
Learn moreIf your use case is marketing performance, the best next step is to read the full conversational analytics guide and then see how the workflow maps to agencies or in-house marketing teams.
Other Whatagraph alternatives
If you are evaluating alternatives, here are the tools agencies most commonly compare alongside Whatagraph.
- AgencyAnalytics — Broader agency platform with 80+ integrations, SEO tools, and automated report delivery. Less visual polish but more operational depth.
- DashThis — Simpler dashboard tool with per-dashboard pricing. Fewer customization options but faster setup for basic reporting needs.
- Supermetrics — Data pipeline tool that feeds reporting platforms (Looker Studio, Sheets, BigQuery). Not a reporting tool itself, but often paired with one.
- LDOO — Conversational analytics that explains what the data means and turns answers into branded reports and live client portals.
FAQ
Short answers to the questions agencies usually have when they are comparing Whatagraph with a conversational analytics workflow.
AgencyAnalytics is excellent at dashboards and scheduled reports. See where conversational analytics fits differently for agencies.
Read comparisonDashThis is strong for fast white-labeled dashboards. See how LDOO replaces the dashboard interpretation step with prompt-built reports and client portals.
Read comparisonDatabox is strong for dashboards, KPI monitoring, and mobile reporting. See where LDOO fits differently for agency explanation workflows.
Read comparison